App Store Screenshot Sizes 2026: iOS & Android Cheat Sheet

You’ve built the app. The code works, the UI is polished, and you’re ready to submit. Then App Store Connect throws back an error: “Wrong screenshot size for this display.” The upload fails, the clock is ticking, and suddenly you’re re-exporting at 1 AM.

This guide exists so that doesn’t happen to you. Here are the exact pixel dimensions required for every device slot on the iOS App Store and Google Play in 2026 — with the required versus optional slots clearly marked, what changed this year, and the most common mistakes that cause rejections and hurt your conversion rate.

Bookmark this page. It’s the only reference you’ll need.

Why Screenshots Are the Most Important Asset You Upload

Screenshots determine whether someone installs your app. They are the first visual a user sees in search results, and on many devices they appear even before your app’s name finishes rendering.

App store optimization (ASO) studies consistently find that screenshots are the single biggest driver of install conversion — outperforming your app icon, your description, and even your star rating for first-time visitors. A user who doesn’t like what they see in the first screenshot will not scroll to see the rest.

Getting the size right is step zero. Wrong dimensions mean the upload fails, which means the app doesn’t go live on time. Getting the design right is step one. That’s where conversion happens. This guide covers both.

What Changed in 2025–2026

Apple added a new recommended display size and updated its device lineup — the biggest shift to screenshot requirements in several years.

iPhone 16 Pro Max & 16 Plus — New 6.9-inch Slot

The iPhone 16 Pro Max and iPhone 16 Plus both have 6.9-inch displays, which Apple has defined as a new screenshot category. The size for this slot is 1320×2868 px. This is distinct from the 6.7-inch size (1290×2796 px) used for iPhone 14 Plus, 15 Plus, and other 6.7-inch models. If you leave the 6.9-inch slot empty, Apple falls back to your 6.7-inch screenshots. As iPhone 16 adoption grows, submitting the 6.9-inch screenshots becomes increasingly worthwhile.

Google Play’s Adaptive Preview Cards

Google introduced adaptive preview cards in 2025 — a display format in search results that shows a cropped square or portrait crop of your first screenshot depending on query context. Your images still need to meet the standard dimension requirements, but the composition of your first screenshot now matters more. Keep the key message in the upper 60–70% of the frame so it’s visible in cropped previews.

iPad Screenshots Became Mandatory for Universal Apps

Apple tightened its validation in 2025: if your app is marked as Universal (supporting both iPhone and iPad), App Store Connect now requires at least one set of iPad screenshots. Previously this was strongly recommended but not always enforced at submission. Today a missing iPad screenshot set can block review.

Feature Graphic Deprecated on Google Play

Google officially deprecated the Feature Graphic — the wide 1024×500 px banner that used to appear at the top of store listings. It is no longer displayed in the store UI. You can still upload it without harm, but it has no visible effect. Focus your energy on your first two screenshots instead.

iOS App Store Screenshot Sizes (2026)

Apple organises screenshots by display size, not device model. One set of correctly-sized images covers every iPhone or iPad with that display size, regardless of which specific model the user owns.

iPhone Screenshot Requirements

iPad Screenshot Requirements

For Universal apps, uploading the 12.9-inch (6th gen) 2048×2732 px set covers the iPad requirement. Apple scales these down for smaller iPads. The newer 13″ M4 at 2064×2752 px is optional but recommended for apps targeting current iPad Pro users.

File Format Requirements (iOS)

• Format: PNG (recommended) or JPEG
• Colour space: sRGB or P3 (wide colour)
• Maximum file size: 500 MB per screenshot (practically keep under 5 MB)
• Maximum count: 10 screenshots per display slot
• No alpha transparency: App Store Connect flattens alpha on upload

Google Play Screenshot Sizes (2026)

Google Play uses boundary rules rather than fixed pixel dimensions. You have more flexibility, but there are still minimum standards that every screenshot must meet.

Google Play Dimension Rules

Google Play Device Types

Google Play lets you upload separate screenshot sets for:

• Phone — required if your app runs on phones
• 7-inch tablet — optional; recommended if you target tablets (1200×1920 px)
• 10-inch tablet — optional; recommended (1600×2560 px)
• Chromebook — optional; for apps targeting Chrome OS
• Android TV — required if your app targets Android TV (1920×1080 px, landscape only)
• Wear OS — required if your app targets Wear OS (1–8 square screenshots)

Step-by-Step: Preparing and Uploading Screenshots

For the iOS App Store

1. Identify your required device slots. Log into App Store Connect, open your app, go to App Store > iOS App, and scroll to the App Previews and Screenshots section. The required slots are marked. At minimum you need 6.7-inch and 5.5-inch.
2. Export at the correct pixel dimensions. Design your screenshots at the exact sizes in the table above. A screenshot that is 1 pixel off will be rejected. Do not resize an existing screenshot — start from the correct canvas size in Figma, Sketch, or Photoshop.
3. Organise your files before uploading. App Store Connect does not care about file names, but a clear naming convention (e.g. iphone-67-screen1.png) saves you from uploading to the wrong slot.
4. Upload to the correct slot. Drag files into the device-specific section or click the upload icon. App Store Connect validates dimensions immediately — an error appears before you save if anything is wrong.
5. Review the preview. App Store Connect renders a real-time preview of how your screenshots appear in search results and on the product page. Check that text is legible, branding is consistent, and the first screenshot communicates your app’s value immediately.
6. Save and attach to your version. Click Save. Screenshots are attached to the current app version in review. If you have a live version and want to update screenshots without a new binary, use the “Add for Review” option on the existing version metadata.

For Google Play

1. Open Google Play Console. Navigate to your app › Store presence › Store listing. The screenshot uploader is in the Graphics section.
2. Prepare your phone screenshots. Use 1080×1920 px (portrait) or 1920×1080 px (landscape). Export as PNG or JPEG, file size under 8 MB. Prepare at least 2 and at most 8 images.
3. Upload phone screenshots. Drag your files into the Phone screenshots field. Google validates against its boundary rules. If you get a rejection, check your aspect ratio first — this is the most common cause.
4. Add tablet screenshots (recommended). Scroll down to the 7-inch tablet and 10-inch tablet sections. Upload dedicated screenshots at 1200×1920 px and 1600×2560 px respectively. These appear on tablet search results and improve ranking on large-screen devices.
5. Save and publish. Click Save. Store listing updates publish immediately if your app is already live — no new app review is needed just for screenshot changes.

Screenshot Design Tips That Actually Move Conversion

The right size gets you past the upload gate; the right design gets you the install. Four principles that consistently improve conversion across both stores:

Lead with the outcome, not the feature

Most developers put the UI on screenshot one. Most users care about what the UI does for them. Screenshot one should answer: “What does this app give me?” Show the result — the completed task, the saved time, the solved problem — not the interface that achieves it.

Use caption text on every screenshot

A screenshot without a caption is a missed opportunity. Three to five words of bold text overlaid on each screenshot dramatically increases the information density of your store listing. Keep it to a single line per image — users scan, they don’t read.

Match the screenshot to the search intent

If someone searches “expense tracker,” your first screenshot should show the expense tracking feature — not your onboarding screen or your settings page. On Google Play, you can run store listing experiments to A/B test which screenshot order performs best for different keyword groups.

Keep orientation consistent within a set

Mixing portrait and landscape screenshots in the same set causes unpredictable rendering on both stores. Pick one orientation per device type and stick to it.

Portrait screenshots display as a scrollable row in App Store search results. Landscape screenshots display as a large single card — very effective for games and media apps, but it wastes space if your app is primarily portrait.

Common Mistakes That Cause Rejections or Hurt Conversion

FAQs

Key Takeaways

Screenshot requirements are not complicated once you have the reference. Here’s the short version:

• iOS requires exact pixel dimensions — 1290×2796 px (6.7″) and 1242×2208 px (5.5″) are mandatory for all iPhone submissions.
• Google Play uses boundary rules (320–3840 px per side, aspect 1:2 to 2:1) — 1080×1920 px is the practical standard.
• Universal iOS apps now require iPad screenshots — upload 2048×2732 px at minimum.
• The 6.9-inch slot (1320×2868 px) is new in 2026 — optional but recommended for full coverage.
• Google’s Feature Graphic is deprecated — put that design effort into your first two phone screenshots instead.
• Wrong dimensions = immediate rejection on iOS, and a vague error on Google Play. Check aspect ratios on both.
• The first screenshot is the highest-leverage asset in your store listing. Treat it like an ad, not a UI walkthrough.

If you’re building a mobile app from a website and want to skip the manual app-building process entirely, AppOfWeb converts any website into a native iOS and Android app — and the onboarding guides you through every submission step, including screenshots.